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11 Steps to Successful SEO for Your Business

11 Steps to Successful SEO for Your Business

I wrote in November a long article for my website about the necessary steps for a business to successfully engage in organic search engine optimization. The article provides an overview with additional references to go into more detail for each of the steps.

 

Here is a shorter and more compressed version of this article that is meant to be a high-level guide for orientation. It is aimed to people who are not experienced and knowledgeable when it comes to top seo services,

 

SEO is not magic, and there is no magic bullet, either. SEO is a long term online digital marketing, strategy with high ROI opportunities. Because of its long-term commitment necessary, is a well-formed strategy key to success, a strategy that is followed and verified and scrutinized along the way.

 

Keyword Research

Keyword research is the most important first step that should not be taken too lightly. While you can easily test and change hundreds of keywords in paid search campaigns, so is this not possible for organic search optimization. You usually concentrate on one to five key phrases for the whole site (theme) and one to three phrases for a single page.

 

Competitive Intelligence

Know your competition! What are they doing? Where do they rank, for which terms? Who is linking to them and why? The things you have to do depend on what your competitors are doing. The less competitive your vertical is online, the easier is it for you to outperform your competition.

 

Web Design and Development

Fixing something that is broken is always harder than building it right from the beginning. If you are in the process of creating a new website, make sure to consider search engine friendly design and architecture before and during the actual development of the website. This will save you a lot of time and money and in most cases put you already ahead of a considerable number of your competitor’s best online marketing,

 

Get Your First Inbound Links

There are plenty of very cheap services and software products out there that offer for less than $100 to submission to thousands of search engines and in some cases even guarantee ranking #1 at them. Especially the second part is causing many businesses to fall for such offers. Don’t do it. If you see an offer like that, hold your wallet tight closed and run.

 

Sitemaps

 The larger search engines allow webmasters to submit a sitemap to them via a webmaster console. The search engines also provide reports and other useful information, such as technical problems with your websites you might not be aware of via their console. Even if you decide against the submission of a site map to the search engines,

 

Ongoing Efforts on a Frequent Basis

Web Analytics


 You can’t determine success or failure of any of your internet marketing activities if you do not track and measure their effectiveness. Engaging in any marketing campaign online, be it SEO, paid search, display advertising, email marketing, social media or affiliate marketing is like fishing in the dark without any web analytics solution in place.

 

 Content Building

 A website is never done. It has to change and grow over time. This is a natural process to adjust to changes in the market, with maturing in this type of medium and your normal business growth. Providing good quality content that is related to what you do, but not necessarily aimed to sell something directly is the best opportunity to increase traffic and exposure for your business.

 

Link Building

The internet wouldn’t be a “net” without links. It would only be a collection of independent pages that are not connected to each other. Disconnected pages cannot be found and that defeats the purpose of them, wouldn’t it? Inbound links and internal site linking is important for organic traffic, meaning people seeing and clicking on those links to get to your website, but they are also important for SEO company.

 

Engagement, Trust and Community Building

Social media and Web 2.0 might be buzz words, but the underlying core elements they are made of are much more elementary and fundamental. Don’t live in a bubble and talk to people without allowing people to respond and to interact with you. People will talk about you, with or without you being around. Take the opportunity to become part of the discussion to build trust and deeper relationships with your customers or potential customers marketing services,

 

 Ranking and Traffic Analysis

Check where you are today to be able to compare it with data in the future. Look for trends and evaluate the success of your goals, which you should have specified before you engaged in any type of marketing campaign.

 

 Conversion Analysis

No matter what you do, everything will come down to one critical factor at the very end. What is your bottom line? Did you make a profit or did you lose money? While losing money in the short term for strategic reasons is okay, so Is losing money in the long run deemed to failure and the end of your business altogether.

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